Informatica Master Data Management identifies and manages the most critical information within an organization—and creates a single source of its truth to power business...
informatica mdm as a complete mdm solution addresses the critical business objectives digital organizations face. informatica mdm offers the only true endtoend solution, with a modular approach to ensure better customer experience, decision making and compliance.
a single view of the data: creating a single, authoritative view of businesscritical data from disparate, duplicate, and conflicting information lets you see, for instance, that rob barnes and robert barnes are the same person.
a 360degree view of the relationships: business rules let you identify the relationships among the data, so you can combine data showing robert barnes owns a razor scooter with data showing he bought it at a target store.
a complete view of all interactions: integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.
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