brandwatch is a social media monitoring company with its headquarters in brighton, england, and additional offices in stuttgart, berlin and new york. the company offers a subscriptionbased app that allows users to track social media conversations about brands/products or any generic topics on the web.
it automatically cleans and analyses your brand’s coverage and makes it easy to find insights, prioritise actions, respond and engage. it also lets you create your own customised reports and dashboards thanks to the innovative and intuitive interface.
the tool’s coverage includes various types of sites, such as blogs, news sites, forums and social networks such as twitter and facebook. users can then search that data for terms that they are researching, before using charting, categorisation, sentiment analysis and other analytic features to provide further insight.
in the same vein as others in the marketplace, such as the salesforceowned radian6 or torontobased sysomos, brandwatch also includes engagement, monitoring and workflow features.
since 2011, the company has also joined an exclusive group of businesses with access to twitter’s firehose, which allows 100% coverage of tweets sent out through the network. in other words, brandwatch has the best real time coverage of social media.
